Cookie Policy

How BranchPulse uses cookies and tracking technologies

1. Introduction

This Cookie Policy explains how BranchPulse Inc. and our affiliates use cookies, web beacons, and similar tracking technologies on our website and services ("Services"). We are committed to transparency and giving you control over your data. This policy should be read together with our Privacy Policy.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. Cookies serve various functions: they help us remember your preferences, understand how you use our Services, provide functionality, and deliver a better user experience. Each cookie has an expiration date; some expire when you close your browser, while others persist for a longer period.

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for the website to function properly. They enable core functionality such as user authentication, account access, security features, and navigation. You cannot opt out of essential cookies without losing access to basic site functionality.

3.2 Preference Cookies

These cookies remember your preferences and settings, such as language, theme, and customization choices. They enhance your user experience by ensuring the site displays according to your preferences on return visits.

3.3 Performance Cookies

These cookies collect information about how you use the Services, including pages visited, time spent, and features accessed. This data helps us understand user behavior patterns and identify areas for improvement.

3.4 Analytics Cookies

We use analytics services (such as Google Analytics) to track usage statistics and performance metrics. These cookies help us understand traffic sources, user demographics, and engagement patterns.

3.5 Marketing Cookies

These cookies are used to track your activity across websites and deliver personalized advertising. They may be set by third-party advertising partners and are used to create user profiles for targeted campaigns.

4. Cookie Table

Below is a detailed table of the cookies we use:

Cookie Name Type Duration Purpose
BRANCHPULSE_SESSION Essential Session Maintains user session and authentication
user_preferences Preference 1 year Stores theme and language preferences
_ga, _gid Analytics 2 years / 24 hours Google Analytics tracking
branchpulse-cookie-choice Essential 1 year Records your cookie consent choice
utm_* Analytics Session Tracks marketing campaign sources

5. Web Beacons and Similar Technologies

In addition to cookies, we use web beacons (transparent images) and similar pixel-tracking technologies to count users, recognize repeat visitors, and measure engagement. These are often used in combination with cookies to provide anonymous information about website usage patterns.

6. Third-Party Cookies

Our website may include content or functionality from third parties that set their own cookies. These include:

  • Google Analytics: Provides website traffic analysis and user behavior tracking
  • Content Delivery Networks: Used to serve static assets efficiently
  • Payment Processors: Set cookies for transaction processing and fraud prevention
  • Advertising Networks: Used for targeted marketing campaigns

We do not control these third-party cookies and recommend reviewing their privacy policies.

7. Your Cookie Choices

7.1 Browser Controls

Most browsers allow you to refuse cookies or alert you when cookies are being sent. You can typically find these settings in your browser's preferences or settings menu. However, disabling cookies may limit your ability to use certain features of our website.

7.2 Cookie Consent Banner

When you first visit our website, you will see a cookie banner allowing you to accept or reject non-essential cookies. You can change your choice at any time through your account settings.

7.3 Opting Out of Analytics

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

7.4 Do Not Track

Some browsers include a "Do Not Track" feature. We respect Do Not Track signals for non-essential cookies and analytics, though this does not affect essential cookies required for site functionality.

8. Cookies on the BranchPulse Platform

If you use our network management platform, additional cookies may be set to track telemetry and device data from your managed infrastructure. These are governed by our Privacy Policy and user agreement.

9. International Considerations

If you access our website from outside the United States or Canada, you may be subject to different cookie laws. We comply with GDPR, ePrivacy Directive, CCPA, and similar regulations. For EU residents, we require affirmative consent before setting non-essential cookies.

10. Cookie Retention

Essential cookies are retained as long as necessary for functionality. Preference and performance cookies are typically retained for 1-2 years. Analytics cookies may be retained longer. You may request deletion of specific cookies at any time through your account settings or by contacting us.

11. Security of Cookie Data

Cookie data is encrypted in transit and stored securely. While cookies themselves are relatively secure, they are stored on your device and are not immune to access by malicious actors with device access. We recommend using a secure browser and keeping your device protected.

12. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, law, or our practices. We will post any material changes on this page and update the "Last Updated" date. Your continued use of the Services constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us at:

Privacy Team
BranchPulse Inc.
100 King St W, Toronto, ON M5X 1A9, Canada
[email protected]
+1-416-555-0132

Last Updated: January 15, 2026